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  • P Xenos and M Bacina

Ben & Jerry's serves a scoop of blockchain for its birthday


World-wide famous ice-cream company Ben & Jerry's have partnered with Vatom-powered development platform BLOCKv to celebrate the company’s 10th birthday in Australia and host a virtual ice cream hunt powered by non-fungible tokens (NFTs)


BLOCKv’s Blockchain enabled digital objects technology is running an Augmented Reality ice cream hunt experience.


Fans of the ice cream (disclosure: The Sydney Piper Alderman team call it a close tie between Messina and Ben & Jerry's) will be able to scoop up prizes across Australia and in some parts of New Zealand, redeemable for sweet, sweet ice cream.


Until 22 December, redeemable treats will be dropped around Ben & Jerry’s stores in cities across Australia and New Zealand.


Each lunchtime, the treats will be dropped near Ben & Jerry’s shops and Hoyts cinemas. After redemption, participants will go into an draw for the chance to win a year’s supply of Ben & Jerry’s ice cream.


Although a yearly supply of Ben & Jerry's should never be overlooked, what's more exciting is the exposure of Blockchain technology to make this kind of promotion easier for Ben & Jerry's to run. Even in a simple use case like this, blockchain is changing how businesses can run audit-ready processes.