Lufthansa, Europe's largest airline group, has launched Uptrip, a new loyalty program in collaboration with Miles & More, on the Polygon Point of Sale (PoS) network. This program aims to revolutionise the travel experience by offering Non-Fungible Token (NFT) trading cards as rewards for every flight taken by travellers.
For every flight taken using Uptrip, customers earn an NFT trading card that can be collected to unlock unique rewards. These rewards range from business lounge vouchers to free miles and frequent flier status unlocks.
The NFTs can be minted, transferred and traded using an online wallet, including Metamask, and are divided into major cities, aircraft and a scattering of special cards.
The collaboration looks to be a move for Lufthansa to how their forward thinking use of technology and for Polygon to demonstrate how their Layer 2 system, which eliminates costly gas fees, can host a large rewards program.
Lufthansa Group already has over 38 million registered members using its existing loyalty program, Miles & More, and while it remains to be seen if this will roll into a fully fledged Web3 loyalty system over time, for example to permit users to trade loyalty points or flights (noting Argentinian airline Bondi moving to put tickets on NFTs), this move starts the airline business rolling down a runway of Web3 takeoff. Will the recently beleaguered (and most complained about company in Australia!) Qantas look to move it's incredibly valuable Frequent Flyer program into Web3? No word on that yet, but it seems to only be a matter of time.