Paris Saint-Germain and cryptocurrency exchange platform CoinCasso have joined forces in a multi-year international partnership. The virtual currency giant is set to become an Official Partner of the Parisian club in all markets outside of France.
CoinCasso calls itself a "multi-functional and democratic" crypto exchange and is now poised to capitalize on Paris Saint-Germain's popularity in Soccer-obsessed Europe.
Luke Ozimski, Founder and CEO of CoinCasso said:
We are delighted to be one of the first ... team up with one of the most popular football clubs in the world. Paris Saint-Germain is an innovator, having been one of the first to engage with blockchain players back in 2018.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain said:
We are delighted to welcome CoinCasso into the Paris Saint-Germain partner family. The club continually strives to be an innovation leader and we are monitoring the development of cryptocurrency very closely, along with its potential to further enhance the experience enjoyed by our supporters across the world.
The cross-overs in sport and digital assets only continue, with the recent token issuance by NBA player Spencer Dinwiddie of the Brooklyn Nets and the Sacramento Kings working with ConsenSys to launch a blockchain-based auction platform to sell retired player's jerseys on the Ethereum network.