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  • L Misthos and S Pettigrove

Sports Illustrated launches Box Office NFT ticketing platform

Updated: May 2

American sports magazine, Sports Illustrated, has announced the launch of its own NFT-based ticketing platform on the Polygon Network. The platform, called "Box Office" will allow fans to purchase and own digital collectibles that represent event tickets. Following in the steps of Ticketmaster, the move aims to revolutionise the way sports fans purchase tickets and interact with live events.

Released by "SI Tickets", a subsidiary of Sports Illustrated, Box Office will allow event owners, organisers and hosts to create, manage and promote scalable NFT tickets. SI Tickets CEO, David Lane, expressed his bullish view on the digitisation of ticketing:

Blockchain is the future of ticketing, and now owners, promoters, hosts and attendees have access to an advanced ticketing experience that transforms the antiquated barcode into engaging and collectible content.

SI Tickets has also announced a partnership with blockchain software company ConsenSys to create a "Super Ticket" which allows attendees to scan their NFT tickets for benefits such as expedited entry passes, drink coupons, music downloads and receive post-event video content and rewards thereafter.

ConsenSys Global Co-Head, Johnna Powell said:

We believe the partnership with SI Tickets will make it easier for owners, promoters, and facilitators to create a fan experience that reaches previously unseen levels of engagement

By leveraging Polygon's fast and low cost blockchain infrastructure, Box Office aims to offer a seamless ticketing experience for sports fans, while also reducing the risk of fraud and counterfeiting.

The launch of Box Office represents a significant step forward for the adoption of blockchain technology in the sports industry. By using NFTs to represent event tickets, Sports Illustrated and its partners are creating a more secure and transparent ticketing system that benefits both fans and event organizers alike.


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